We are so thankful for our collaborators & friends of the lab!


Mathias Clasen


Mathias Clasen (PhD, Aarhus University) is an associate professor in literature and media in the English Department at Aarhus University, Denmark, where he also directs the Recreational Fear Lab. His research focuses on frightening entertainment across media from an evolutionary perspective, and he has published on horror literature, films, and video games. He is a co-editor of the journal Evolutionary Studies in Imaginative Culture, and is currently doing empirical studies of behavior and physiology among haunted house visitors.

Glenna L. Read

Dr. Read (PhD, Indiana University) is the founder and director of the Brain, Body, and Media Lab. She is an Assistant Professor of advertising in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Dr. Read’s research focuses on the interactions between media messages and identity with an overarching interest in social, cognitive, affective, and physiological mechanisms. Her central vein of research examines processes underlying responses to identity/representation in media messages. Other research interests include the use of media and communication technology to promote positive health and social outcomes.

Jessica E. Tompkins


Jess (PhD, Indiana University) is a User Experience researcher at Electronic Arts. Her research has examined video game fandoms, character design, and player effects using social psychological and gender theories. Currently, she is interested in applying video games effects research to enhance player experience and game usability, particularly for women and marginalized groups.

Affiliated Labs

The Media Pod

Together with Drs. James Alex Bonus and Amy I. Nathanson, Dr. Lynch coordinates research conducted in the Media Pod at the Center of Science and Industry (COSI) museum in downtown Columbus. Their work in this space tests theories about how children learn from and are affected by media content.